Category: Non classé

18
Aug

How to Design a Hotel Interior That Delights Guests

Here’s a surprising fact: 27,641 people engaging with a daily puzzle showed me something important. It taught me that keeping track of engagement helps guide design decisions. This is true for hotel spaces too. Small adjustments can create a big impact on how guests see the place. So, I treat hotel design like a set of experiments. It’s all about tracking, tweaking, and focusing on the guests.

In my work, changing just the lighting once made a lounge more popular. And in another case, changing materials reduced the need for repairs. These successes came from mixing practical design with thoughts of the future. For example, climate data on glacier loss made me pick stronger materials and systems that use less energy, even before it was a rule.

A story can make a space feel special too. Designing spaces in a way that tells a story—where guests arrive, pause, and then move on—touches emotions. By adding things like warm lights, soft chairs, and calm sounds, we create unforgettable moments. This mix of tracking results, choosing wisely for the planet, and storytelling, is what makes hotel design so exciting.

Key Takeaways

  • Design decisions should be measurable: track usage, surveys, and impressions.
  • Guest experience design pairs functional fixes with emotional storytelling.
  • Sustainable materials and energy strategies are essential and practical.
  • Small changes—lighting, layout, texture—often yield the biggest returns.
  • Plan spaces as a sequence to shape how guests feel and behave.

1. Importance of Hotel Interior Design

Interiors do more than just fill up spaces. They shape how we feel, guide our choices, and impact our actions. The guest experience can be measured. We look at room bookings, food sales, feedback, and scores that show how much guests like the place. Think of it like counting how many people do the crossword each day—27,641 players for instance. This helps us understand what guests really enjoy.

The design of a hotel affects everything from sleep to how much guests enjoy their stay. A cozy lounge with soft lights makes people want to stay longer and spend more. Quiet rooms and good soundproofing means better sleep. These details are noticed in guest reviews and feedback. Making places where guests love to be makes them happy to share their experience and come back.

When every part of a hotel tells its story, guests connect with the brand. I chose art from local artists and talked about our energy-saving lights. Feedback from guests got better, mentioning how genuine and warm the place felt. This shows that being true to your brand’s story and proving it makes a big difference.

Being green needs real steps, not just words. Using things like energy-saving lights, safer paints, and showing off how much energy we save makes our green efforts believable. Reusing old furniture or buying local fabrics shows we care about our values. These choices make guests more loyal and recognize our brand’s efforts.

To see if changes work, we compare numbers from before and after making them. We keep an eye on room bookings, food sales, feedback, and survey responses. We pick one easy number to keep track of, like our crossword clue, to remind everyone why keeping track is key. Mixing data with thoughtful design removes the guesswork and really pays off.

Metric What It Shows Example Target
Occupancy Rate Demand and booking impact from new layouts Increase by 5% in 6 months
Repeat Bookings Guest loyalty tied to comfort and brand fit Increase by 8% year-over-year
F&B Revenue On-site spend influenced by welcoming hotel interiors Boost average check by 10%
Review Sentiment Perceived value, sleep quality, staff impressions Raise positive mentions by 15%
Survey Engagement Guest willingness to provide feedback on design Double response rate

2. Understanding Guest Preferences

I track guest feedback like a scientist observes the weather. Hospitality interior design quickly adapts to these shifts. Even small tweaks in design can greatly improve occupancy rates and positive reviews.

Current trends in hotel design

Biophilic design remains popular. It brings in plants, natural light, and textures which reduce guest stress and cut energy costs. Rooms that serve multiple purposes appeal to both vacationers and remote workers. Contactless technology is essential for both hygiene and convenience.

Local art makes each visit unique. And sustainable materials are becoming a standard due to environmental concerns.

These changes can be seen in booking trends. Adding work-friendly desks or nature-inspired elements attracts more guests. Increased engagement online also reflects this interest. I’ve noted more midweek bookings when hotels offer spaces that blend work and relaxation.

Demographic influences on design choices

Millennials and Gen Z value technology, sustainability, and picture-perfect spots. Hotels that cater to these preferences see increased social media shares and bookings. Upgrades like bold art and selfie spots, while maintaining a functional room design, are effective.

Business travelers need ergonomic setups, fast internet, and quiet spaces. A hotel increased its midweek bookings by creating rooms that meet these needs with simple furniture updates and better Wi-Fi.

Older guests appreciate ease and comfort. Making spaces more accessible, like installing wider paths and clearer signs, appeals to this group. These improvements often boost reviews from all age groups.

Tools to gather preferences

  • Quick on-site surveys give instant feedback.
  • Website analytics indicate which rooms and amenities people like most.
  • Text analysis of reviews points out common likes and dislikes.
  • Real booking data shows which changes truly matter to guests.

Combining different kinds of data helps guide decisions. Try different room setups, talk to returning guests, and observe social media reactions. Tailored design changes can make interior design and decor ideas much stronger.

3. Key Elements of Successful Hotel Interiors

A hotel’s interior is like a story you step into. The first impression is shaped by colors, furniture, and layout. These details guide guest behavior and frame their view of the space.

Color Schemes and Mood Setting

Colors really affect how we feel. Cool colors like soft blues and pale grays soothe guests in bedrooms. Warm colors like burnt orange energize common areas, sparking conversation.

Add pops of color to a neutral background. Use durable paints and wallcoverings to stay fresh-looking. Darker walls for reception, lighter paths, and bright spots draw attention. Colors set the mood, telling guests how to feel without words.

Furniture Selection and Arrangement

Durability matters in furniture choice. I pick Crypton fabrics for busy spots because they’re easy to keep clean. Sustainable wood is my go-to for strong, cost-effective furniture.

Chairs and sofas need to support sitting and lounging. Modular furniture can change a space from quiet work area to social spot. Making these changes has made lounges more popular and social.

Keep walkways clear. Furniture should not block the way to elevators or exits. Planning spaces thoughtfully enhances the guest experience.

Utilization of Space

Design distinct areas for different moments. Start with a visible check-in, a place for luggage, and a spot to pause.

Include places to charge devices, relax with a book, and views back to the staff. Designs should make it easy for cleaning staff to move about and store supplies. Accessibility is key from the start.

In areas prone to flooding, choose materials that withstand water. This keeps your hotel running and inviting even after bad weather.

Element Design Move Benefit
Color Palette Neutral base + restrained accents, durable finishes Consistent mood, easy maintenance, clear visual hierarchy
Seating Modular furniture, Crypton fabrics, ergonomic profiles Flexible layouts, stain resistance, guest comfort
Materials FSC-certified wood, engineered hardwood, water-resistant tile Sustainable sourcing, longevity, climate resilience
Space Planning Clear arrival sequence, luggage staging, charging nooks Improved flow, guest-centric design, higher operational efficiency
Accessibility ADA-compliant circulation, reachable surfaces Inclusive experience, regulatory compliance, broader appeal

4. Creating a Unique Ambiance

Ambiance is like a composition. Light, sound, scent, and touch each add to the overall feel. They make guests feel welcome before they even arrive. This blend is key for great hotel decor and designing guest experiences.

Lighting Strategies

First, plan your lighting in layers: ambient, task, and accent. Ambient lighting creates the general mood. Task lighting is for reading and working. Accent lights showcase art and architecture, raising a hotel’s appeal.

LED lights with adjustable colors match natural sleep cycles. In my boutique hotel projects, adjustable bedside lamps reduced late-night calls and upped guest happiness. Adding dimmers and sensors saves energy and lets guests control lighting easily.

In public spaces, pick lights that look good and work well. Warm lights in lounges invite guests to relax. Brighter lights near work areas are more efficient. These choices support green practices with low-energy LEDs.

Sound and Acoustics Considerations

Bad acoustics can damage a hotel’s reputation. I focus on soundproofing with high-quality materials. Noise from heating and cooling systems can ruin a room’s look, so it’s crucial to handle it early.

To cut down on echoes in busy areas, I use soft materials. Acoustic panels paired with wood or fabric look great. In city hotels, noise-canceling systems help keep the peace while keeping the area’s vibe.

Testing sound levels helps make the right decisions. Using real data is better than guessing. Steps like adding door seals and quiet bathroom fans protect the hotel experience. These efforts keep the design beautiful and functional.

Combining senses completes the ambiance. Unique smells, textures, and sounds make a hotel memorable. This approach turns simple decor into lasting brand love.

5. Utilizing Technology in Hotel Design

Walking into rooms, I expect tech that blends in. My reviews have shown guests love reliable tech. It makes their stay better when it’s woven into the design.

Smart Rooms and Automation

Smart rooms save energy and make operations smooth. Start with smart HVAC controls. They learn and adjust automatically.

Using lights based on occupancy cuts waste. It also keeps hallways peaceful at night. Keyless entry reduces wait times and germs. Voice or app controls let guests manage their room from their phone.

Keeping guest data safe is crucial. Choose platforms that encrypt data and meet standards. Make sure they work well with systems from Oracle Hospitality or Amadeus.

Integrating Guest Technology

Guests must have fast Wi-Fi. They want to stream and video chat without issues. A small upgrade can fix big problems and lift ratings quickly.

Rooms need enough outlets and modern charging options. Let guests use their favorite streaming services with ease.

A simple app for room control is smart. Test features first and watch what guests like. This helps improve the service.

Feature Guest Benefit Operational Gain
Smart HVAC Consistent comfort, lower bills Energy savings, remote diagnostics
Occupancy Lighting Comfortable ambiance, fewer disruptions Lower electricity use, extended bulb life
Keyless Entry Faster check-in, less contact Reduced staff load, improved security logs
High-Speed Wi-Fi Reliable streaming and work access Better guest reviews, higher loyalty
Branded App Convenient controls and services Direct communication, upsell opportunities

Test small first and use signs to help those not tech-savvy. This makes design both practical and welcoming.

6. Sustainable Design Practices

I’ve seen big changes in hotels that adopt sustainable design not just on paper but in real action. They pick better materials and smarter systems. This not only shapes how guests see them but also affects their costs in the long run. Here, I share some tried and true ideas for making hospitality spaces more durable and guest-friendly.

Eco-friendly materials

Start with paints that are low in VOCs to keep the air inside clean. Choose wood that’s FSC-certified for anything wooden. Using recycled metal, reclaimed wood, and fast-growing materials like bamboo helps cut down carbon. Also, picking fabrics that resist stains makes furniture last longer and creates less waste. Plus, buying local goods and art cuts down on shipping pollution and helps the community.

The melting glaciers and changing climate affect business-operating costs and supply chains. This reality shows why making green choices is crucial for any long-lasting and responsible hotel design.

Energy efficiency

First, switch to LED lights and get HVAC systems that use less energy. Adding features like energy recovery ventilation and better insulation helps a lot. Tracking energy use carefully can show you ways to save money. At one property, closely monitoring energy helped cut use significantly in just one year.

Adding simple tech like motion detectors, zone thermostats, and smart thermostats can save energy while keeping guests comfortable. Also, consider getting LEED or WELL certification if it suits your budget and goals.

Resilience planning

Prepare for climate-related risks. Use water-resistant finishes where flooding might happen and keep electrical systems above flood levels. Choose quick-dry floors and moisture-tolerant trims to minimize damage and keep everyone safe during bad weather.

Practical checklist

  • Low-VOC paints and FSC-certified wood for interiors
  • Recycled and rapidly renewable materials for fittings
  • LED lighting, high-efficiency HVAC, and energy recovery ventilation
  • Sub-metering and an energy monitoring dashboard
  • Flood-resilient finishes and elevated electrical systems
  • Pursue LEED or WELL certification where feasible

Choosing sustainable design practices boosts both resilience and the wellbeing of your guests. Smart material choices and serious steps towards energy efficiency help your business care for people, the planet, and profits.

7. Cultural and Local Influences in Design

Guests really feel it when a hotel captures the essence of its location. Small details can tell a big story, making the stay memorable. This section offers tips for integrating local culture into hotel design, without compromising on comfort or safety.

Incorporating Local Art and Culture

Start by hiring local artists instead of using common prints. When I chose regional art over mass-produced ones, I noticed more social media shares and personal notes from guests. This authentic touch can deepen bonds with the community and improve how guests see the hotel.

Make sure to have clear contracts with artists. They should cover how you can use their work, insurance, and how to take care of their art. For delicate items, consider adding a small plaque or QR code to share the artist’s story. Visitors love learning about the art they see.

The Role of Regional Architecture

Paying homage to local architecture is key. For example, in a project I was part of, we kept the building’s historical look but updated the inside. This not only won us praise but also increased the number of people staying with us.

Choosing to update rather than tear down and rebuild is good for the planet. Using materials from the area, like wood or stone, ties the design to its surroundings. This method respects the area’s history while ensuring the building is safe and comfortable for everyone.

Here’s a brief guide with clear steps you can take. It highlights different strategies and offers quick tips for designers, owners, and staff in charge of buying.

Focus Area Action Benefit
Artist Partnerships Commission local painters and craft makers; sign clear usage contracts Authentic storytelling, local economic support, increased guest engagement
Material Selection Use reclaimed wood, regional stone, indigenous textiles Stronger sense of place, lower embodied carbon, tactile guest experience
Interpretation Tools Plaques, QR codes, in-room story cards for artworks Educational value, longer guest interactions, higher social shares
Adaptive Reuse Retain historic shells; modernize systems and interiors Positive PR, often better revenue per available room, sustainability gains
Operational Planning Conservation plan for fragile pieces; insurance and maintenance schedule Longevity of displays, reduced repairs, consistent guest experience
Design Language Translate regional architecture into furniture scale and layout Coherent hospitality interior design, intuitive wayfinding, visual unity
Decor Choices Swap sterile decor for locally made lamps, rugs, and ceramics Memorable hotel decor ideas, unique retail opportunities, guest loyalty

8. The Role of Common Areas

Common areas are the first thing guests see. I see them as dynamic spaces for work, meetings, or relaxation. By choosing different kinds of seating, making service lines clear, and using simple signs, I guide how people use the space. This keeps the hotel’s interior welcoming and lively, without feeling too busy.

Designing Social Spaces for Interaction

I like to offer a variety of seating options: banquettes for groups, stools for high tables, and cozy spots for casual talks. Work areas have plenty of outlets, and event spaces are easy to manage. Looking at event numbers, how long people stay, and food and beverage sales helps me know if my ideas are working.

Using tough materials and furniture that can be moved around helps the staff change the setup quickly. My work with a middle-sized hotel showed that modular benches can make resetting a space twice as fast.

Balancing Privacy and Community

Guests need places to be together and spots to be alone. I create different areas: a lively lobby, semi-private spots, and secluded workstations. Careful planning and the right furniture help control noise and make everyone comfortable.

Adding semi-private areas to a lively lobby made people stay longer without it feeling too packed. Achieving this balance is key in designing for guest experiences. It meets the diverse needs of travelers.

Thinking about how a space will work is important. Choose materials that are easy to clean and furniture that’s easy to move. Making smart choices helps with maintenance and keeps the place looking good every day.

9. Tools and Resources for Hotel Designers

I keep a few essential tools handy for designing hospitality spaces. I choose the best interior design software and search websites for ideas. This approach makes sure my designs are both creative and doable. Here, I share the tools I use and explain how they help in real projects.

Software for drawings and modeling

  • AutoCAD for detailed construction drawings and documentation.
  • Revit for BIM, working with MEP teams, and spotting issues.
  • SketchUp and Rhino for creative concept models and refining ideas.
  • Enscape and V-Ray for making renders that clients understand right away.

Space planning and furniture layout

  • RoomSketcher for quick layouts that clients can picture.
  • 2020 Design for precise millwork and joinery details.

Operations and tech planning

  • Adding PMS and IoT needs early stops expensive changes later.
  • I see these systems as essential early in the design, not just add-ons.

How I sequence tools

I start with quick models in SketchUp, use Enscape for early client reviews, then move to Revit for detailed models. This process lets us explore ideas and still get the details right for builders.

Websites for inspiration and data

I find new trends on Dezeen and ArchDaily, and deep dives in Hospitality Design magazine and Design Milk. Mixing professional sites with local art sources keeps designs fresh. For stats, I go to STR, CBRE, and the American Hotel & Lodging Association for the big picture.

Practical checklist for tools for designers

Need Recommended Tool Why It Helps
Concept modeling SketchUp / Rhino Enables quick changes, shows clients visuals easily
BIM coordination Revit Ensures detailed MEP collaboration and planning
Construction drawings AutoCAD Provides standard, dependable documentation
Renderings Enscape / V-Ray Offers realistic previews for early approval
Furnishings layout RoomSketcher / 2020 Design Assists in detailed furnishing and woodwork layout
Market & trend data STR / CBRE / AHLA resources Supports design choices with solid data

Blending interior design software with handpicked inspiration websites helps me find the perfect balance. This combo of design tools clears up doubts and lets me craft spaces that delight guests and work well for hotel operations.

10. Evidence-Based Design Strategies

I rely on numbers when planning interiors. Gathering data from thousands—like 27,641 responses—helps. This big dataset shows clear patterns that we can use to make designs better for guests.

I’ll share how to collect and use data on what guests like. Also, we’ll see real examples where this approach improved things. Keeping steps simple ensures everyone stays on the same page and spending is smart.

Collecting the right numbers

To start, use surveys that connect design to guest happiness. Mix in data from reviews, occupancy, and pricing trends. Watching how amenities are used at different times and in different rooms shows us what guests really enjoy. This tells us what makes them stay longer and spend more.

How to interpret scale

Big datasets make trends clearer. With 27,641 responses showing a preference, we can make changes confidently. Segmenting data—like by age or why someone is traveling—helps too. Younger people, for example, often care more about eco-friendly features. This guides us in making design choices backed by evidence.

Small interventions, measurable effects

Turning a rarely used parlor into a shared work space increased bookings during the week. It also boosted food and drink sales and pass purchases. This real change, along with others, shows how small updates can improve profits and guest satisfaction.

Energy and sustainability metrics

We start by looking at current energy use. Then, we try out new things: LED lights, smarter heating and cooling, better insulation. We watch how much energy and money we save. Projects that improve lighting and temperature controls cut energy costs. They also make the property run better, as many studies show.

Suggested graph and prediction

Imagine a graph that predicts energy use with different updates like LED lights and smart controls. Add a line that shows doing everything at once. I think hotels focusing on making spaces both nice for guests and better for the planet will become more popular in ten years.

Practical checklist

  • Run guest satisfaction surveys tied to layout and amenities.
  • Analyze review text for recurring mentions of comfort, art, and sustainability.
  • Track occupancy, ADR, and RevPAR before and after design changes.
  • Measure energy use pre- and post-intervention for clear ROI.
  • Document outcomes as part of internal case studies for future projects.

Using strong data on what guests want guides our design choices. We go from guessing to knowing. The lessons we learn form a trusted guide for creating spaces guests love and keep coming back to.

11. FAQs About Hotel Interior Design

I often get the same practical questions from owners and designers. These FAQs about hotel interior design share what I suggest: start with clear goals, then test and adjust. I’ll talk about budgeting, style balance, and how to measure success in simple terms. Also, I’ll direct you to more resources for in-depth learning.

Common Questions Entrepreneurs Ask

Wondering how much to budget? For guest rooms, think about spending $8,000 to $30,000 each. This depends on the quality you want and the return you expect. Public areas might cost more per square foot because they enhance the brand and help make money. It’s smart to budget for basic, durable items and then decide on special pieces. These costs can vary based on location, market level, and if you’re updating or building new.

Finding the right look involves balancing timeless and trendy. Start with sturdy basics like hard surfaces and neutral furniture. Then, add things like art and pillows that you can change easily. This approach keeps the main parts of your investment working well. It lets you update the look without spending too much.

Measuring success involves looking at numbers and opinions. Use occupancy rates and RevPAR for solid metrics, and guest reviews for feedback. Look at how often premium rooms are booked and how guests use the hotel to see if you’re doing well. Check if guests are trying new things at the hotel and watch this trend over time.

Resources for Further Learning

For official standards, check out the American Hotel & Lodging Association (AHLA), ASID, and LEED/WELL. STR and CBRE reports are must-haves for market info. Websites like Dezeen and ArchDaily are great for design ideas. Learning tools like Revit and SketchUp, plus case studies, can help you turn ideas into real plans.

Reading about climate and sustainability is also crucial. Look at ICIMOD research and climate reports from sources like Reuters to make smart, green choices. Remember, the best hotel interiors are based on solid research, storytelling, and testing. Always aim for sustainability when diving into these design resources.

FAQ

What is the single biggest way interior design affects guest experience?

When guests walk in, the design makes them feel a certain way. It affects their sleep, how much they spend, and what they say about their stay. For example, changing the lights in a lounge made people spend more time there. Simple changes like these can lead to more guests and visits. It’s good to track how things like room bookings and spending change after a redesign to show it worked.

How should a hotel’s interior reflect its brand and values?

Everything inside the hotel, like the colors and art, should tell its story. For example, if a hotel says it cares about the environment, it should use safe paints and wood from responsible sources. Guests notice and like it when we use art from the area and explain how we save energy in their rooms.

What guest trends should designers prioritize right now?

Designers should focus on natural elements, spaces that can change for different uses, and things guests can control without touching. They should also think about art from the area and using materials that don’t harm the environment. Different guests want different things—like places to take great photos or quiet spots to work. Testing different designs and seeing what works best is important.

How do demographic differences change design decisions?

Different guests like different things. Younger guests want cool technology and places to hang out, while those traveling for work need a good desk and fast internet. Making a space that works for both relaxing and working can help get more bookings. It’s helpful to watch and ask guests what they like best.

Which colors work best in guestrooms versus public spaces?

Bedrooms should have calming colors that help guests relax. But for places like the lobby or restaurant, brighter colors that encourage talking and meeting are better. Start with colors that won’t go out of style and add trendy colors with things that are easy to change. The right colors can make guests feel just right, right away.

How do I choose furniture that lasts and looks good?

Choose materials that can handle a lot of use without getting worn out, like certain fabrics and types of wood. Furniture should not only look good but also be practical, like making sure there’s enough room to walk around. Switching out bulky chairs for pieces that can be moved around made a place more welcoming and easier to take care of.

What are practical tips for zoning and space utilization?

Make it easy for guests to move from the entrance to check-in, and put little spots like places to read or charge phones along the way. Planning ahead for cleaning and people with disabilities makes everything run smoother. Using tough materials in certain areas can avoid damage from water or wear and tear.

What lighting strategies actually improve guest satisfaction?

Use different types of lighting for different needs in a room. Choose lights that can change brightness to match the time of day in bedrooms. This can make guests happier and save on energy. Using modern lighting like LEDs is also good for the environment.

How much does acoustics matter and how do I fix issues?

Noise problems can make guests unhappy. Use walls that block sound, soft materials, and panels to keep places quiet. Also, make sure things like air conditioners aren’t too loud. Checking how loud it is before guests come can help find the best solution. Good sound control means better sleep and happier guests.

Are smart rooms worth the investment?

Yes, smart features like automatic lights and locks can make staying better and save energy. But it’s important that everything works well together and keeps guest information safe. Starting small, then doing more based on what guests say helps a lot.

What basic tech features do guests now expect in rooms?

Guests want fast Wi-Fi, plenty of places to plug in devices, and the ability to use their own streaming services easily. Apps that let guests control their room or ask for things can add to their stay. Fixing a place with slow internet quickly made guests happier and reduced complaints.

Which eco-friendly materials should hotels use first?

Begin with safe paints, responsibly sourced wood, recycled materials, and textiles that last a long time. Choosing local products helps the environment and supports local workers. With climate change becoming a big concern, these choices matter more to guests.

What energy-efficiency measures deliver the best ROI?

Switching to LEDs and better heating and cooling systems can save a lot of energy. Making the building itself better at keeping temperature and keeping track of energy use helps too. Showing guests how energy is saved can encourage them to help save more.

How do I incorporate local art and culture without appearing tokenistic?

Work with local artists and use traditional crafts in your designs, but be sure to explain the background. Protect unique artworks and change up the art displayed to keep things interesting. Real connections to local culture make guests more interested and eager to share their experiences.

How should regional architecture influence interior decisions?

Look at the local building styles and materials, but still make sure everything is comfortable and up to date. Using older buildings in new ways can be good for the environment and attract more guests. Carefully adding local design touches can make a place feel special and unique.

How do you design social spaces that actually get used?

Create different places to sit and make sure guests can see and get to the food and drink easily. Plan events and see how many people come, how long they stay, and how much they buy. Looking at these numbers helps figure out what works best.

How do you balance public buzz with guest privacy?

Make areas that range from very open to more private, using sound control and how furniture is placed to set them apart. Adding spots that feel a bit more hidden in busy areas can make guests more comfortable without losing the lively vibe.

Which software should designers use at each stage?

For ideas: SketchUp, Rhino. For showing what it will look like: Enscape, V-Ray. For details and planning: Revit, AutoCAD. For arranging furniture: RoomSketcher, 2020 Design. Matching tech needs with your hotel’s systems from the start is important.

Where do designers find reliable inspiration and market data?

Websites like Dezeen and ArchDaily show what other designers are doing. Reports from STR and CBRE give market info. Mixing ideas from professional sources and local culture spots can lead to fresh, authentic designs.

What guest data should inform design decisions?

Look at how full your hotel is, average prices, what guests say, and how they use the hotel. Getting lots of feedback helps decide what to focus on. Test new ideas based on what different types of guests prefer.

Can you share quick case-study outcomes that show measurable benefits?

Sure. Updating old buildings, using newer light controls, and turning spaces into ones that work better for work and socializing can all bring in more money. Even small changes can lead to big benefits when carefully chosen.

How much should a hotel budget for interiors?

How much to spend depends on the hotel type. Simpler places focus on strong finishes and smart use of space; fancier hotels spend more on unique art and technology. Picking long-lasting basics and adding trendy details can save money in the long run. It’s good to connect spending to clear goals like more guests or better online reviews.

How do I balance timeless design with trends?

Start with a solid, classic base, then add trendy details in areas that are easy and cheap to update. This keeps the main investment safe while keeping things fresh. Trying new ideas in just one part of the hotel first is smart.

How should I measure the success of design changes?

Look at how bookings and prices change, as well as how much is spent on food and drinks, and what guests say before and after. Mixing numbers with what guests actually say helps see what’s really working. Trying things out and having clear goals helps a lot.

What certifications or standards should hotels consider for sustainability and wellness?

Aim for well-known green certifications like LEED or WELL, and keep track of energy use, air quality, and how materials are chosen. These help prove efforts to be more sustainable.

Where can I learn more and get practical guidance?

Groups like AHLA and ASID, guidebooks on LEED and WELL, and industry websites like Dezeen are great resources. Reading up on climate changes and how they affect buildings can also guide better, more sustainable choices.

18
Jul

JOIN US AT THE PURPOSEFUL CONSUMER SESSIONS – Tuesday 19 July 2016 4:00pm

Banner graphic

The Studio Gascoigne team are proud that founder Mark Gascoigne will be speaker at The Purposeful Consumer Sessions, happening on Tuesday ,19 July 2016 4:00pm – 6:30pm at ASB North Wharf, 12 Jellicoe St, Wynyard Quarter, CBD, Auckland.

Smart phones, international online shopping, and a mind-shift in core values – the impact to Retail has been immense. Never before has there been such significant and on-going change in consumer behaviour and expectations. Enter, the Purposeful Consumer.

Purposeful consumers are better connected, better informed and immune to your historic promotional tactics – it’s time for Retail to change the game.

Because the Purposeful consumers’ buying journey starts on a smartphone – retailers must adjust the entire shopping experience… not just the digital one.

The Purposeful Consumer Sessions bring together a talented lineup of retail experts for an informative, inspiring and confronting free seminar. You’ll learn how Retail leaders are not just adjusting to purposeful consumers – but are finding a competitive advantage.

There are limited spaces so book your tickets today here .

30
May

AIR NEW ZEALAND ‘CLOTHES HANGAR’ by Gascoigne Associates

Inside the Air New Zealand 'Clothes Hangar'

Inside the Air New Zealand ‘Clothes Hangar’

One of Studio Gascoigne’s most rewarding projects in recent years was ‘the Clothes Hangar’, designed to help Air New Zealand cabin crew, managers and ground staff get fitted for their new uniforms, designed by Dame Trelise Cooper

This behind the scenes video inside the clothes hangar shows how staff chose their uniform and were given advice on grooming, makeup and presentation, all set in a special ‘hangar’ purpose built for the task.

The response from Air New Zealand staff, management and uniform designer Trelise Cooper, was tremendous and all were ‘blown away’ by the experience.

See the article and video here: http://www.nzherald.co.nz/travel/news/article.cfm?c_id=7&objectid=11645794

 

 

29
Apr

THE JOURNEY BOOK – JUST IMAGINE THE FUTURE OF TRAVEL RETAIL

How will we purchase our travel in the future? Will travel retailers exist, or will we buy purely online?

Recently the Studio Gascoigne team was thinking about travel (we’re always thinking about travel!) and got to thinking about how exciting the journey is, but how boring most travel shops are. We decided to put our minds to the challenge of re-imagining travel retailing and seeing if we could change the world.

We even gave the project a name: “The Journey Book.” Read on…

The Journey Book inspiration image

First, imagine you are finally ready to take the trip you’ve always craved. You’ve got visions in your head about what you are going to see and how great you’ll feel. But your first step on the journey is either stuck in front of your computer (just like being at the office) or at your local travel store, which probably looks more like an office than a shop.

You know those places – a few desks in front of posters of tropical locations, packed with screeds of boringly presented information (most of if completely irrelevant to you). The whole experience may just burst your bubble!

Here you can not only get inspired browsing a variety of media, but also book to go to the places you’ve heard about and get the feel of what it’s going to be like when you get there. And here you can also start building your own journey in your own digital ‘Journey Book’, on your phone or tablet, so you can share it and have a tangible ‘map’ of your journey.Continue Reading..

24
Jan

EXPERIENCES OVER STUFF: THE NEW CONSUMERISM – AND WHAT RETAILERS CAN DO ABOUT IT

Cultural attitudes towards material goods seem to have undergone a shift. The 20th century saw mass consumerism explode as people sought to define their status or happiness via their belongings, but today’s shoppers are chasing different signifiers. Elly Strang finds out what retailers can do about it.

http://theregister.co.nz/features/experiences-over-stuff-new-consumerism-and-what-retailers-can-do-about-it

 

20
Jan

10 Steps Toward Great Retail Lighting: A Store Manager’s Field Guide to Customer-Focused Illumination Design

Proper lighting can make or break your retail space. Just like stage lighting transforms a bare theater into a captivating performance space, retail lighting design brings in buyers and guides them through your store experience.

Your lighting choices shape how customers see and interact with your products.

Brightly lit retail space with 10 strategically placed light fixtures casting a warm, inviting glow over merchandise and enhancing the overall ambiance

Great store lighting combines three key elements: general illumination, accent lights, and task lighting. Each plays a specific role in creating the perfect shopping environment.

This layered approach helps you highlight merchandise while maintaining comfortable lighting levels throughout your space.

Key Takeaways

  • Strategic lighting design directly impacts your store’s sales success
  • A mix of different lighting types creates the ideal shopping environment
  • Working with professional lighting designers improves store layout effectiveness

Essential Steps for Creating Perfect Store Lighting

Great lighting design brings customers in and makes your products shine. Let’s explore the key steps to transform your retail space:

  1. Plan Your Focus Points
  • Map out prime display areas
  • Identify key merchandise zones
  • Create a lighting hierarchy
  1. Add Depth and Drama

  • Mix bright spotlights (2000-3000 lumens) with softer ambient lighting (800-1200 lumens) to create visual interest
  1. Take the Customer View

  • Walk your store like a shopper would
  • Notice dark spots, glare, and areas where products look dull
  • Make notes for improvement
  1. Light Vertical Surfaces

  1. Fine-tune Your Fixtures

  • Aim spotlights precisely at products
  • Adjust beam spreads (narrow for jewelry, wide for clothing)
  • Update window lighting with each display change
  1. Keep Everything Clean

  • Dirty fixtures can reduce light output by 30%
  • Clean lenses monthly and replace old bulbs before they burn out
  1. Test Different Options

  • Try various:
  • Color temperatures (2700K-4000K)
  • Beam angles (15-60 degrees)
  • Fixture types
  1. Focus on the Mirror Test
  • Make sure your customers look good with:
  • Even facial lighting
  • Natural color rendering (CRI 90+)
  • No harsh shadows
  1. Track Your Energy Use

  1. Stay Current

Lighting technology changes fast. Update your system every 5-7 years to maintain efficiency and style.

Consider layering these lighting types:

Type Purpose Ideal Location
Ambient General illumination Throughout store
Accent Product highlights Display areas
Task Functional lighting Checkouts, fitting rooms

Remember to match light intensity to your brand – luxury stores often use 20% less light than discount retailers. Your lighting shapes how customers feel about your space and products.

Common Questions About Retail Lighting

What Makes Store Lighting So Appealing?

Good lighting design draws customers in and guides them through your space. You’ll need three key types of lighting:

  • Base lighting (30-40% of total light)
  • Accent spots (50-60% of total light)
  • Task lighting (10-20% of total light)

Mix these types to create layers that work together. Think about using LED track lights for flexibility and warm color temperatures between 2700K-3000K to make products look their best.

How Do You Light a Small Shop Effectively?

Small spaces need smart lighting choices. Start with these tips:

  • Install adjustable track lighting
  • Use mirrors to bounce light
  • Add under-shelf lighting
  • Keep 2-3 feet between light fixtures
  • Aim for 20-30 lumens per square foot

Remember to use different lighting zones for entrance, displays, and checkout areas.

What’s the Best Way to Avoid Glare on Products?

Position lights at 30-45 degree angles to reduce reflections. Consider these methods:

  1. Use diffused lighting fixtures
  2. Install anti-glare filters
  3. Place lights slightly behind display cases
  4. Choose matte finish display surfaces

What Light Temperature Works Best in Fitting Rooms?

Fitting rooms should have:

  • 3000K-3500K color temperature
  • CRI (Color Rendering Index) of 90+
  • 100-150 foot-candles of illumination
  • Both overhead and side lighting

This setup helps clothes look natural and customers feel confident.

How Does Lighting Affect Shopping Behavior?

Smart lighting strategies can boost sales by:

  • Drawing attention to high-margin items
  • Creating comfortable browsing zones
  • Highlighting sale areas
  • Making products look appealing

Use brighter lights (up to 1000 lux) for high-end merchandise and softer lighting (400-600 lux) for casual browsing areas.

What Lighting Makes Colors Look True?

For accurate color rendering:

  • Choose LEDs with 90+ CRI
  • Use daylight-balanced bulbs (5000K-6500K)
  • Install multiple light sources
  • Mix direct and indirect lighting

Always test lights with your actual merchandise before a full installation.

20
Jan

Selecting and Contracting a Shop Fitter: Your Brutally Honest Guide to Avoiding $25,000 Renovation Disasters Choosing Your Shop Fitter

Choosing Your Shop Fitter

A shop owner and a shop fitter discussing plans and signing a contract in a newly renovated space

Picking the right shop fitter can make or break your retail project. You need someone who can juggle multiple trades in tight spaces while meeting fixed deadlines – a skill that sets them apart from regular builders.

A good commercial shop fitter focuses on both looks and function. They manage everything from basic construction to complex installations.

There are 4 main types of shop fitting companies:

  • Full-service firms with in-house builders and cabinet makers
  • Building companies that outsource cabinet work
  • Cabinet makers who contract out construction
  • Project managers who coordinate subcontractors

For major renovations, look for companies with their own building teams. This gives you better control and coordination.

When getting quotes, be specific about what you want. Ask for detailed breakdowns of:

  • Materials and finishes
  • Labor costs
  • Timeline estimates
  • Included services
  • Extra charges

You’ll want to check their portfolio and past work. Look for projects similar to yours. Ask about their experience with your type of retail space.

Shop fitters typically charge a 7.5-10% markup on materials and labor. This covers their overhead, insurance, and project management. While it might seem high, good project coordination often saves money in the long run.

Don’t try to be your own shop fitter unless you have serious construction experience. The risks are huge – from insurance issues to code violations to costly delays.

Professional shop fitters handle all the complex logistics like:

  • Ordering materials
  • Scheduling trades
  • Meeting building codes
  • Managing insurance
  • Coordinating deliveries
  • Installing fixtures

When reviewing bids, watch for items “tagged out” of the quote:

  • Building permits
  • Insurance costs
  • Transport fees
  • Mall charges
  • Air conditioning
  • Sprinkler systems

Get everything in writing. A clear contract protects both you and the shop fitter. Make sure it spells out payment terms, timeline, and exactly what’s included.

Remember that the lowest bid isn’t always the best value. Focus on experience, organization skills, and reliability. A slightly higher quote from a proven shop fitter beats a bargain price from someone who might miss deadlines.

Give yourself plenty of lead time. Good shop fitters are often booked months in advance. Some materials take 8-12 weeks to arrive. Start planning early to avoid rushed decisions.

Common Questions About Shop Fitting

Finding the Perfect Shop Fitter for Your Store’s Look

You’ll want to write up detailed questions about your vision before meeting potential fitters. Think about your brand’s style and the customer experience you want to create.

Key factors to consider:

  • Previous experience with similar stores
  • Design capabilities and creativity
  • Project timeline flexibility
  • Communication style and responsiveness

Breaking Down Typical Shop Fitting Expenses

The average mid-size boutique (800-1,200 square feet) fitting costs typically range from $50,000 to $150,000.

Cost breakdown:

  • Design and planning: 10-15%
  • Materials: 40-50%
  • Labor: 25-35%
  • Lighting and electrical: 10-15%
  • Permits and inspections: 5-10%

Required Professional Standards and Certifications

Your shop fitter needs these basic qualifications:

  • Building code compliance certification
  • Trade licenses
  • Insurance coverage
  • Health and safety certifications
  • Project management credentials

Portfolio Must-Haves From Quality Shop Fitters

A solid portfolio should showcase:

  1. Before/after photos
  2. 3D renderings
  3. Client testimonials
  4. Project timelines
  5. Budget examples

Modern Shop Fitting Elements and Features

Popular trends include:

  • LED strip lighting under shelves
  • Modular display systems
  • Eco-friendly materials
  • Digital integration points
  • Mobile point-of-sale setups

Smart Questions for Your Shop Fitter Interview

Make a detailed list covering:

  • Project timeline estimates
  • Payment schedules
  • Material sourcing
  • Subcontractor management
  • After-service support
  • Emergency repairs
  • Warranty terms
20
Jan

Changing Room Etiquette Crisis Sparks National Gym Policy Overhaul

Store Fitting Rooms

A changing room with a bench, mirror, and hooks on the wall

Fitting rooms shape your shopping experience more than you might think.

Studies show women buy just 25% of clothes they try on, while men purchase 75%. The right lighting and design make all the difference.

Portable changing rooms give you flexibility for temporary retail spaces or renovations.

The best ones include:

  • Full-length mirrors
  • Adjustable lighting
  • Comfortable seating
  • Hooks at multiple heights
  • Privacy curtains or doors

You need about 40-50 square feet per changing space. Too small and customers feel cramped. Too big wastes valuable retail space.

Smart retailers use warm, flattering light around 2700-3000K.

Harsh overhead lighting creates unflattering shadows that can kill sales.

Custom-fitted portable options work well for pop-up shops or seasonal retail.

They’re sturdy, secure, and adapt to your needs.

A comfortable changing area lets customers take their time trying things on. That means more sales and happier shoppers.

Common Questions About Changing Rooms

Making Retail Try-On Areas More Modern and Shopper-Friendly

Digital mirrors and smart lighting have transformed basic fitting spaces into tech-savvy spots.

You’ll find motion sensors that adjust lighting to match different times of day, plus interactive screens for requesting different sizes without leaving the room.

Mobile hooks and modular seating give stores flexibility to modify layouts.

Gone are the dingy fluorescent boxes – today’s changing areas often feature ambient lighting, climate control, and bluetooth speakers.

Setting Up a Small Home Dressing Space

A few key pieces make a huge difference in tight spots.

Mount a full-length mirror (at least 48″ x 16″) on the wall or door.

Add a sturdy bench or ottoman for sitting and storing items – look for ones with hidden storage around $75-150.

Install hooks at different heights, and consider a slim rolling rack (typically 24-36″ wide) that tucks away when not needed.

Good lighting is crucial – aim for 75-100 watts of warm LED light.

Making Public Changing Areas Safe and Private

Privacy and safety standards are essential in public facilities.

Basic requirements include:

  • Solid doors with working locks
  • Gaps under 1/2 inch around doors/walls
  • Clear signage for gender designations
  • Adequate ventilation systems
  • Regular cleaning schedules
  • Emergency call buttons
  • ADA-compliant dimensions

Understanding Portable Changing Room Specs

Pop-up changing rooms usually weigh 8-15 pounds and fold down to about 24″ x 24″ x 4″ when collapsed.

Set up, they’re roughly 6.5 feet tall with a 3×3 foot base.

Most use lightweight aluminum frames with water-resistant fabric.

You can find basic models starting around $50, while premium versions with built-in benches run $150+.

Different Names for Try-On Spaces

The terms vary by region and setting. Changing rooms often include shower facilities, while fitting rooms focus on trying on clothes. Some places use “dressing room,” especially in theater settings. They all serve similar purposes but may have slightly different features based on their primary use.

Hospital Changing Space Design

Medical facilities need specialized changing areas.

Patient privacy curtains must be flame-retardant and antimicrobial.

Rooms require space for mobility aids and medical equipment.

Support rails, emergency call systems, and specialized lighting for procedures are standard features.

Many hospitals now use modular designs that adapt to different departments’ needs.

20
Jan

MARK’S CARICATURE

MARK-GASCOIGNES-CARICATURE

Mark Gascoigne’s caricature!