Studio Gascoigne follows a clear, end-to-end design process that takes a project from brand experience all the way to a built, trading space. Every step is shared with the client, so the final result is commercial, on budget and true to the brand. Here is how a Studio Gascoigne project moves from idea to opening day.
The process begins by defining the brand experience: what the client wants customers to feel, see and do in the space. This is the foundation for every decision that follows. Sometimes the answer does not need building work at all, and the studio focuses purely on improving part of the customer experience.
Next the studio prepares concept designs that set the overall retail concept and layout. These show the big moves, how customers flow through the space, where products sit and how the brand comes through, before any detail is locked in.
Concepts are reviewed with the client, and their input shapes a developed design. This is where the idea is refined into something workable, balancing the creative vision with budget, operations and the realities of the site.
The studio then produces detailed design drawings. These let the project be accurately costed, consented and built. With registered architects in-house, documentation and compliance are handled by the same team that designed the space.
With detailed drawings complete, the project can be priced, taken through consent and constructed. The studio stays involved through this stage so the built result matches the design intent rather than drifting on site.
For retailers with many sites, the studio offers a full end-to-end service from concept design through to implementing the concept across whole chains. A proven store design is reproduced consistently from one location to the next, on brand and on budget.
Studio Gascoigne often works closely with a client’s preferred consultants, integrating the store design with advertising, marketing, audio-visual and media systems so the finished space works as one connected experience.
A structured process removes guesswork. It keeps the brand experience front of mind, controls cost early through proper documentation, and means each designer stays across the project from first sketch to handover. See the services this process delivers, or browse finished projects in our work.
Understand the brand experience, concept design, developed design, detailed design and documentation, costing and consent and build, then roll-out where required.
Yes. The studio provides a full end-to-end service from concept design through to assisting with implementation, including across multi-site retail chains.
Yes. Sometimes the work focuses purely on improving part of the customer experience, without major building or fit-out work.
Whether it is a single store or a nationwide roll-out, Studio Gascoigne can guide it from concept to completion. Meet the team or get in touch to begin.