In collaboration with Designworks, Telecom’s Concept Store in Victoria St is a new approach to technology retailing that marries futuristic features with approachability in an environment that oozes colour, variety and character.

The playfully eclectic space has simplistic, crisp elements to reflect the high-end technology on offer, tempered with soft textures to create a comfortable and fun way for customers to interact with the products. Images by Patrick Reynolds.

The Quay Street Comvita store is a prototype flagship model for on-going and mainly international retail rollouts for hugely successful New Zealand Export brand with natural health and beauty products, mainly formulated from honey or olive leaf.

Designed to accommodate tour groups in a small (96m²) interior, the shop hints at both beehives and traditional Chinese medicine stores and is divided into three defined zones: the ‘Story Wall’ to explain the brand background, ‘Beauty Wall’ as an understated backdrop to their new line of skin products and ‘Life Lab’ for customer interaction and product demonstrations.