A striking storefront can draw noticeably more people in. A simple wooden awning or a vibrant mural can make people pause. This is how captivating café design ideas start to attract more visitors. In Santa Fe, the adobe buildings and public art create a welcoming…
THE BLOG
18
Aug
Aug
Here’s a surprising fact: 27,641 people engaging with a daily puzzle showed me something important. It taught me that keeping track of engagement helps guide design decisions. This is true for hotel spaces too. Small adjustments can create a big impact on how guests see…
30
Jul
Jul
Great retail store design turns a store into a selling tool, guiding how customers move, what they notice and how long they stay. Studio Gascoigne, New Zealand’s most awarded retail design firm, has shaped stores from single boutiques to nationwide roll-outs. The ideas below cover…
03
Mar
Mar
Architecture tells stories through design. Project case studies reveal the journey of turning ideas into amazing spaces. Studio Gascoigne expertly documents architectural experiences through detailed project case studies.Our architecture portfolio showcases more than just buildings. It displays our creative problem-solving skills. Each case study serves…
18
Jul
Jul
The Studio Gascoigne team are proud that founder Mark Gascoigne will be speaker at The Purposeful Consumer Sessions, happening on Tuesday ,19 July 2016 4:00pm – 6:30pm at ASB North Wharf, 12 Jellicoe St, Wynyard Quarter, CBD, Auckland. Smart phones, international online shopping, and a mind-shift in…
30
May
May
Inside the Air New Zealand ‘Clothes Hangar’ One of Studio Gascoigne’s most rewarding projects in recent years was ‘the Clothes Hangar’, designed to help Air New Zealand cabin crew, managers and ground staff get fitted for their new uniforms, designed by Dame Trelise Cooper…
29
Apr
Apr
How will we purchase our travel in the future? Will travel retailers exist, or will we buy purely online? Recently the Studio Gascoigne team was thinking about travel (we’re always thinking about travel!) and got to thinking about how exciting the journey is, but how…
24
Jan
Jan
Cultural attitudes towards material goods seem to have undergone a shift. The 20th century saw mass consumerism explode as people sought to define their status or happiness via their belongings, but today’s shoppers are chasing different signifiers. Elly Strang finds out what retailers can do…
20
Jan
Jan
Proper lighting can make or break your retail space. Just like stage lighting transforms a bare theater into a captivating performance space, retail lighting design brings in buyers and guides them through your store experience. Your lighting choices shape how customers see and interact with…
20
Jan
Jan
Choosing Your Shop Fitter Picking the right shop fitter can make or break your retail project. You need someone who can juggle multiple trades in tight spaces while meeting fixed deadlines – a skill that sets them apart from regular builders. A good commercial shop…