Great retail store design turns a store into a selling tool, guiding how customers move, what they notice and how long they stay. Studio Gascoigne, New Zealand’s most awarded retail design firm, has shaped stores from single boutiques to nationwide roll-outs. The ideas below cover…
THE BLOG
03
Mar
Mar
Architecture tells stories through design. Project case studies reveal the journey of turning ideas into amazing spaces. Studio Gascoigne expertly documents architectural experiences through detailed project case studies.Our architecture portfolio showcases more than just buildings. It displays our creative problem-solving skills. Each case study serves…
18
Jul
Jul
The Studio Gascoigne team are proud that founder Mark Gascoigne will be speaker at The Purposeful Consumer Sessions, happening on Tuesday ,19 July 2016 4:00pm – 6:30pm at ASB North Wharf, 12 Jellicoe St, Wynyard Quarter, CBD, Auckland. Smart phones, international online shopping, and a mind-shift in…
30
May
May
Inside the Air New Zealand ‘Clothes Hangar’ One of Studio Gascoigne’s most rewarding projects in recent years was ‘the Clothes Hangar’, designed to help Air New Zealand cabin crew, managers and ground staff get fitted for their new uniforms, designed by Dame Trelise Cooper…
29
Apr
Apr
How will we purchase our travel in the future? Will travel retailers exist, or will we buy purely online? Recently the Studio Gascoigne team was thinking about travel (we’re always thinking about travel!) and got to thinking about how exciting the journey is, but how…
24
Jan
Jan
Cultural attitudes towards material goods seem to have undergone a shift. The 20th century saw mass consumerism explode as people sought to define their status or happiness via their belongings, but today’s shoppers are chasing different signifiers. Elly Strang finds out what retailers can do…
20
Jan
Jan
The best lighting for a retail store layers three kinds of light: even ambient light so customers can move around comfortably, accent light that makes the product stand out, and a shopfront that is visible from a distance, day and night. Use LEDs with good…
20
Jan
Jan
In the October 2012 Apparel NZ issue Mark talked about choosing a designer, this month explores how to select a shopfitter. I have read a number of articles warning that building a house is one of life’s most stressful activities. I haven’t yet seen any…
20
Jan
Jan
Often the changing room is the place where buying decisions are made. That’s why it’s an important space within the store that needs attention to detail together with careful lighting design to help customers look their best while making their decisions. Did you know that…