Retail Store Design Ideas That Boost Sales and Brand Identity
Great retail store design turns a store into a selling tool, guiding how customers move, what they notice and how long they…
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Ideas on retail, hospitality and workplace design from the Studio Gascoigne team in Auckland.
Explore Project Case Studies | Studio Gascoigne
Architecture tells stories through design. Project case studies reveal the journey of turning ideas into amazing spaces. Studio Gascoigne expertly documents architectural…
JOIN US AT THE PURPOSEFUL CONSUMER SESSIONS – Tuesday 19 July 2016 4:00pm
The Studio Gascoigne team are proud that founder Mark Gascoigne will be speaker at The Purposeful Consumer Sessions, happening on Tuesday ,19…
AIR NEW ZEALAND ‘CLOTHES HANGAR’ by Gascoigne Associates
One of Studio Gascoigne’s most rewarding projects in recent years was ‘the Clothes Hangar’, designed to help Air New Zealand cabin crew, managers…
THE JOURNEY BOOK – JUST IMAGINE THE FUTURE OF TRAVEL RETAIL
How will we purchase our travel in the future? Will travel retailers exist, or will we buy purely online? Recently the Studio…
EXPERIENCES OVER STUFF: THE NEW CONSUMERISM – AND WHAT RETAILERS CAN DO ABOUT IT
Cultural attitudes towards material goods seem to have undergone a shift. The 20th century saw mass consumerism explode as people sought to…
10 Steps to Great Retail Lighting: A Practical Store Guide
The best lighting for a retail store layers three kinds of light: even ambient light so customers can move around comfortably, accent…
Selecting and Contracting a Shop Fitter
In the October 2012 Apparel NZ issue Mark talked about choosing a designer, this month explores how to select a shopfitter. I…
Changing Rooms: Where Buying Decisions Are Made
Often the changing room is the place where buying decisions are made. That’s why it’s an important space within the store that…