Often the changing room is the place where buying decisions are made. That’s why it’s an important space within the store that needs attention to detail together with careful lighting design to help customers look their best while making their decisions. Did you know that women buy only 25% of what they try on while men tend to buy a phenomenal 75% of the items they try on? Over the years we have designed quite a few changing rooms. Here is a selection of some of our favourites.
Changing rooms in our projects
- Glassons Newmarket (pictured above). The changing rooms open onto their own lounge, with a striped ceiling, chandeliers, gold-framed mirrors and a round buttoned seat in the middle. More of our work for the brand is on the Glassons flagship page.
- Trelise Cooper, Wellington. Customer experience was paramount in the design, from the welcoming entry to the comfortable fitting rooms and the velvet swing.
- Air New Zealand Clothes Hangar. A whole space built around trying clothes on, where staff were fitted for their new uniforms. Blue tube racking threads its way around the “shop” and the fitting rooms.
Lighting and the changing room
Lighting is the part of a changing room that most affects how customers see themselves, which is why we plan it with the rest of the store and not as an afterthought. For how we approach light across a whole shop, read 10 steps toward great retail lighting or see our lighting design service. Our wider store work is covered under retail design.
Planning a fit-out?
Tell us about your site, timing and brief. Studio Gascoigne designs retail, hospitality and workplace interiors across New Zealand.
