As Wild Pair passed its 21st birthday, we and the client decided it was time for the store interiors to present a more elegant and mature variation of previous fitout models to reflect the increasing sophistication of the customers who have grown-up with the brand.

The aim was to keep the interior decoration low-key and neutral to create a more mature aesthetic and provide a soft backdrop to the merchandise. To achieve this we used a deliberately restrained decorations, minimal fixtures, framed posters, off-white painted surfaces, concrete floors and hand sanded cedar ship-lap lining for a deliberately ‘worn’ look.