In collaboration with Designworks, Telecom’s Concept Store in Victoria St is a new approach to technology retailing that marries futuristic features with approachability in an environment that oozes colour, variety and character.

The playfully eclectic space has simplistic, crisp elements to reflect the high-end technology on offer, tempered with soft textures to create a comfortable and fun way for customers to interact with the products. Images by Patrick Reynolds.