LOTTO
retail
Studio Gascoigne won a credentials pitch to design Lotto New Zealand ‘s first flagship store.
Our initial role was to workshop with the clients to identify the experience of buying a Lotto ticket. The brief also included the implementation of the Lotto’s new logo & graphic chart developed by Interbrand of New York.
We developed a concept of “dreams sold here” and created a whole new selling experience which has now been prototyped in a St-Lukes Flagship branch and a suburban dairy site in preparation for a rollout to Lotto’s 1400 (approx) shops nationwide.