When we received the brief for Kiwi Discovery’s new tourist and souvenir shop in the refurbished Auckland International Airport terminal it sounded like a fun project to showcase a wide variety of New Zealand products and memories to departing tourists. 

The brief called for a neutral palette to compliment the back and white logo, appeal to a largely Asian clientele and not compete with the multi-coloured packaging. Signage had to be explicit to cater for (often hurried) non-English speaking customers. Racking had to be very multi-functional so that most product categories could be displayed anywhere in the store.