Halong bay is a new concept which we developed for our clients as they expand their Asian food offer to include a new Vietnamese category. The name derives from the popular and beautiful Halong Bay area, which is a huge tourist attraction. The tenancy posed several design challenges: to start, it is a very narrow site which is sandwiched between our clients own Hayama Japanese restaurant and a large burger tenancy next door.

Tables are shared with planter dividers to enable more than one party to occupy them, as space was extremely limited. We sought to decorate the large flat wall we were presented with by neighbours by adding some light-box signs that were reminiscent of the sort of street market and food store signage typical of Vietnam’s cities. We did the graphics for these ourselves. Neon was used to also reference Asian food store signage in general.